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The Ask:
Take a (recognizable) food-based supermarket item and make it interesting. Sell a “basic” food and make it a unique snack for all.
Out Of Home
The idea:
The Harsh Reality: There are highs and lows of snacking with a focus on "clean eating” — how a thoughtfully crafted snack plate can bring you joy and energy, while mindless snacking can leave you feeling less than your best.