The Ask:
Take a (recognizable) food-based supermarket item and make it interesting. Sell a “basic” food and make it a unique snack for all.
Out Of Home
The Idea:
In a world where everything seems complicated, Simple Mills is here to make snacking easy. Forget about the confusion of artificial ingredients or unreadable labels—Simple Mills is all about simplicity and transparency. We know life throws enough complexity at you, so we keep things clean, clear, and, well, simple.
