The Ask:

Get Gen Z and younger millennials to make Heinz Jalapeño Ketchup their go-to breakfast staple.

Out of Home

Radio

The Idea:

Heinz Jalapeño Ketchup isn’t just a condiment. It’s a mindset. We’re personifying its bold, spicy taste to bring a fiery attitude to every meal. With every squeeze, this ketchup isn’t just enhancing your food; it’s making a statement. It’s here to turn up the heat, adding a burst of confidence and flavor that demands attention. Bold, daring, and full of personality, Heinz Jalapeño Ketchup is the condiment that doesn’t just sit on the shelf, it owns the room.